Why are most commercially marketed fruit juices made from concentrate?
I have concerns about buying juice reconstituted with tap water from toxictown,usa. Isn’t the water naturally filtered by the tree(plant) itself best.
Long storage life and easier transport are two very good answers. Yes, the water they use to reconstitute is usually "triple filtered" tap water. So most of the toxins are gone. It is reasonably safe water.
Here’s one more: MOST of the "concentrated apple and grape juices" you see on the label of juices marked "100% Juice" is misleading. Yes, this concentrated product originally came from juice; but it has has nearly all the fruit components removed, and has been de-ionized, so that most of what’s left is sugar water; then it’s concentrated. Cheap, easily stored and tranported sugar water. But legally, since it was derived from juice, it can be called juice. It adds no flavor when reconstituted; so you see it in all kinds of juices that you wouldn’t associate with apple or grape juice; and does not change the flavor of what is boasted on the label.
The only time you can be reasonably sure of what you’re getting is when the label says "not from concentrate".
Juices are concentrated because they ship more cheaply (less volume and weight to ship) and they store better (various chemical and physical characteristics of concentrates create better storage qualities).
The companies that reconstitute juices use disinfected and filtered water, because impurities would create off-flavors and colors in juice stored for any period of time.
If you can, reconstitute your own juice concentrates using your own filtered water, if it’s a concern to you.
References :
you may be correct about the plants filtration..
but concentrate can be stored for years,..reducing the cost..
as for your phobia of toxictown water check the statistics first
and if you disagree buy your own filters like most resturants..
References :
Long storage life and easier transport are two very good answers. Yes, the water they use to reconstitute is usually "triple filtered" tap water. So most of the toxins are gone. It is reasonably safe water.
Here’s one more: MOST of the "concentrated apple and grape juices" you see on the label of juices marked "100% Juice" is misleading. Yes, this concentrated product originally came from juice; but it has has nearly all the fruit components removed, and has been de-ionized, so that most of what’s left is sugar water; then it’s concentrated. Cheap, easily stored and tranported sugar water. But legally, since it was derived from juice, it can be called juice. It adds no flavor when reconstituted; so you see it in all kinds of juices that you wouldn’t associate with apple or grape juice; and does not change the flavor of what is boasted on the label.
The only time you can be reasonably sure of what you’re getting is when the label says "not from concentrate".
References :