AgroTour Israel – A Guide to Israeli Agriculture Tourism

I am doing a project for my marketing class in which we have to go through 7 main steps of the supply chain for an agricultural product. The product assigned to me was holstein milk. The 7 steps are 1) input supply-what is needed to produce the raw product such as land, water, seed, labor, machinery, etc. 2) our ag product, specific breed of animal. 3) first level of handling-where does raw material go when it leaves the farm 4) processors-How is this product processed for use by the end consumer? Who does the processing? 5) wholesalers/distributors-Describe the distribution system for this product? Does the processor also do the distribution? Does the retailer for this product also have a wholesale operation? Are there independent distributors for this product? 6) retailers-Where does the end consumer buy this product? Are there a number of places? For example, I can buy hot dogs at the grocery store, a warehouse store, a gas station, a sports event, a hot dog stand, a movie theater, etc. 7) consumers-Who buys this product? Be specific – gender, age, ethnicity, household size, income level, etc.

I would really appreciate any help that you can give. This is definitely not my line of expertise. Its a required elective for my college. lol.

Sounds like it’s time for a little research–start here: http://www.emints.org/ethemes/resources/S00000466.shtml

This entry was posted on Tuesday, December 29th, 2009 at 7:29 pm and is filed under produce wholesalers. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.