A Guide to Selling Wholesale Products

SB 6.7.12 P Indra Offends His Spiritual Master, Brhaspati.
We are now actually seeing this in America. The entire American nation has tried to advance in material opulence without striving to produce ideal human beings. The result is that Americans are now regretting the wholesale criminality of American society and are wondering how America has become so lawless and unmanageable. As stated in Srimad-Bhagavatam (7.5.31), na te viduh svartha-gatim hi visnum: persons who are unenlightened do not know the aim of life, which is to return home, back to Godhead. Therefore, both individually and collectively, they try to enjoy so-called material comforts, and they become addicted to wine and women. The men produced in such a society are less than fourth class. They are the unwanted population known as varna-sankara, and as stated in Bhagavad-gita, an increase of varna-sankara population creates a hellish society. This is the society in which Americans now find themselves.
Fortunately, however, the Hare Krsna movement has come to America, and many fortunate young men are giving serious attention to this movement, which is creating ideal men of first-class character, men who completely refrain from meat-eating, illicit sex, intoxication and gambling. If the American people are serious about curbing the degraded criminal life of their nation, they must take to the Krsna consciousness movement and try to create the kind of human society advised in Bhagavad-gita (catur-varnyam maya srstam guna-karma-vibhagasah). They must divide their society into first-class men, second-class men, third-class men and fourth-class men. Since they are now creating only men who are less than fourth class, how can they avoid the dangers of a criminal society? Long, long ago, Lord Indra regretted his disrespect to his spiritual master, Brhaspati. Similarly, it is advised that the American people regret their mistaken advancement in civilization. They should take advice from the spiritual master, the representative of Krsna. If they do so, they will be happy, and theirs will be an ideal nation to lead the entire world.
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Prabhupada:Economic question? That is explained in the Bhagavad-gita, annad bhavanti bhutani. You produce food grain, anna, sufficiently. So there is immense land still. Say, in America, so much land is without any utilization, in Africa, in Australia. They are not being properly utilized. People are complaining, “Overpopulation.” Now countries which are overpopulated, they are not allowed to utilize the vacant land, neither people are being trained how to produce food grain. They are being trained up, technology, to produce motor tire. And nobody is interested to produce food grain. So without taking food grains, they are killing animals, and they are eating, short cut. They do not know killing of animals is sinful activity. This is the… Man is advanced; we can grow food. This killing of animals is for the non-civilized society. They cannot… They do not know how to grow food. They were killing animals. When man is advanced in his knowledge and education, why they should kill? Especially in America, we see so many nice foodstuffs. Fruits, grains, milk. And from milk, you can get hundreds of nice preparations, all nutritious. In our New Vrindaban we are doing that–rabri, pera, burfi. The other farmers are surprised that from milk such nice preparation can be prepared. So instead of teaching them–you Indian, you know how to utilize milk and prepare so many nice preparation,–you are learning how to eat meat. Why? So if you forget your culture and if you become victimized, that is your fault. You should teach them how to utilize milk. And if the cows are kept jubilant, they will deliver double milk. They know, “We shall be killed.” They are always depressed. Therefore milk is not properly supplied. So that is stated in the Bhagavad…, er, Srimad-Bhagavatam, that during Maharaja Yudhisthira’s time the cows were so jubilant that milk was dropping from the milkbags, so much so that the pasturing grounds became muddy with milk. So if you keep… Killing of cows means utilizing the blood in different form. The milk is also another transformation of the blood. So if you take milk sufficiently and prepare nice foodstuff, then it is equally beneficial like the meat from health point of view. But one must know the…, learn that keep the cow living; at the same time be benefited by the blood. Therefore in the Bhagavad-gita you will find this word krsi-go-raksya. Go-raksya. This animal has to be protected. Not other animals it is mentioned. And go, cow. So those who are meat-eaters, they can eat nonimportant animals. But cows should be given protection. This is the instruction. But in the western country the cows are specially being killed. Now the reaction is war, crime, and they are now repentant. And they will have to repent more and more.
Jayatirtha: So the wars and the crime are a direct result of the cow slaughter.
Prabhupada: Oh, yes. Oh, yes. It is a wholesale reaction. All these crises are taking place. They are killing their own child. Own child means that child is criminal; therefore it is being killed within the womb. Nature will take action. Prakrteh kriyamanani gunaih karmani sarvasah. You are not independent. So if you work independently, then you will have to suffer. The law of nature is there. You cannot avoid.
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Prabhupada: Yes. Because in the material world, for the maintenance of equilibrium of the society, sometimes killing is necessary. Just like fight, war. When the enemy has come to your country, you cannot sit idly; you must fight. But that does not mean that you are allowed to kill everyone as you like. That is a special circumstances when fighting must be there. Therefore the ksatriyas are required to give protection. Like the government is keeping military, police, soldiers, that does not mean government is after killing only. That department will be utilized when there is necessity, not that government is meant for killing. Government has other departments also. But this is also maintained. If there is necessity, it should be utilized. So Krsna, when He is on the battlefield, that was a necessity. He has got two business. Paritranaya sadhunam vinasaya ca duskrtam. Those who are demons, those who are disturbing elements, they should be killed. And those who are honest and peaceful, they should be maintained. But because it is material world, the world of duality, there are good and evil, so you have to curb down the evil. Sometimes force is required. So that killing is not bad. When the enemy is aggressive and you are killing, that killing and poor animal who is supplying milk… You are drinking milk, your mother, and you are killing. This killing and that killing is not the same thing. According to Vedic civilization the cow is to be given special protection. Why it is recommended for the cow? It does not say of other animal. When animal killing is required according to Vedic civilization, those who are meat-eaters, they are allowed to kill some insignificant animal like deer, goat, pigs. It is for the animal eaters, not for all. But if one is bent upon… And there are persons, they want meat-eating. So for them these unimportant animals are recommended. But cow is very important animal. You get from its milk so many nutritious food. So apart from religious sentiment, from economic point of view, cow-killing is not good. And from moral point of view it is not good because you drink cow’s milk, so cow is your mother. According to Vedic civilization, there are seven mothers.

adau-mata guroh patni
brahmani raja-patnika
dhenur dhatri tatha prthvi
sapta eta matarah smrtah

Adau-mata, real mother, and guru-patni, the wife of guru or teacher, she is also mother ’cause teacher is father. Adau-mata guroh patni brahmani, the wife of a brahmana. She is mother. Adau-mata guroh patni brahm…, raja-patnika, the queen, the wife of the king. She is mother. And then cow is mother because you are drinking her milk. Adau-mata guroh patni brahmani raja-patnika, dhenur dhatri, nurse. Nurse is also mother because you suck the breast of the nurse. Therefore according to Vedic civilization, there are seven mothers. So you cannot kill your mother. That is not very good philosophy. And who can deny, “The cow is not mother”? Who has got this audacity? You are drinking milk in the very morning. Christ says, “Thou shall not kill?–wholesale killing stop.” And the Vedic literature is little liberal. It does not say, “Thou shall not kill,” but, “You shall not kill at least cow.” But the wholesale stop is not possible. The Vedic wisdom knows that. But you shall not kill at least cow. That is civilization. And the Christians are maintaining thousands of slaughterhouse. Is that very good proposal?

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Prabhupada: Yes. Because in the material world, for the maintenance of equilibrium of the society, sometimes killing is necessary. Just like fight, war. When the enemy has come to your country, you cannot sit idly; you must fight. But that does not mean that you are allowed to kill everyone as you like. That is a special circumstances when fighting must be there. Therefore the ksatriyas are required to give protection. Like the government is keeping military, police, soldiers, that does not mean government is after killing only. That department will be utilized when there is necessity, not that government is meant for killing. Government has other departments also. But this is also maintained. If there is necessity, it should be utilized. So Krsna, when He is on the battlefield, that was a necessity. He has got two business. Paritranaya sadhunam vinasaya ca duskrtam. Those who are demons, those who are disturbing elements, they should be killed. And those who are honest and peaceful, they should be maintained. But because it is material world, the world of duality, there are good and evil, so you have to curb down the evil. Sometimes force is required. So that killing is not bad. When the enemy is aggressive and you are killing, that killing and poor animal who is supplying milk… You are drinking milk, your mother, and you are killing. This killing and that killing is not the same thing. According to Vedic civilization the cow is to be given special protection. Why it is recommended for the cow? It does not say of other animal. When animal killing is required according to Vedic civilization, those who are meat-eaters, they are allowed to kill some insignificant animal like deer, goat, pigs. It is for the animal eaters, not for all. But if one is bent upon… And there are persons, they want meat-eating. So for them these unimportant animals are recommended. But cow is very important animal. You get from its milk so many nutritious food. So apart from religious sentiment, from economic point of view, cow-killing is not good. And from moral point of view it is not good because you drink cow’s milk, so cow is your mother. According to Vedic civilization, there are seven mothers.

adau-mata guroh patni
brahmani raja-patnika
dhenur dhatri tatha prthvi
sapta eta matarah smrtah

Adau-mata, real mother, and guru-patni, the wife of guru or teacher, she is also mother ’cause teacher is father. Adau-mata guroh patni brahmani, the wife of a brahmana. She is mother. Adau-mata guroh patni brahm…, raja-patnika, the queen, the wife of the king. She is mother. And then cow is mother because you are drinking her milk. Adau-mata guroh patni brahmani raja-patnika, dhenur dhatri, nurse. Nurse is also mother because you suck the breast of the nurse. Therefore according to Vedic civilization, there are seven mothers. So you cannot kill your mother. That is not very good philosophy. And who can deny, “The cow is not mother”? Who has got this audacity? You are drinking milk in the very morning. Christ says, “Thou shall not kill?–wholesale killing stop.” And the Vedic literature is little liberal. It does not say, “Thou shall not kill,” but, “You shall not kill at least cow.” But the wholesale stop is not possible. The Vedic wisdom knows that. But you shall not kill at least cow. That is civilization. And the Christians are maintaining thousands of slaughterhouse. Is that very good proposal?
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